From Diva Marketing, toby worote an interesting article called "Crisis Management in the Year 2007 and beyond". This article addresses the issue of rapidly notifying people during an emergency in the most effective and efficient mannor. This article was spurred by the tragedy that occued at Virginia Tech, and one possible solution that she had mentioned was devising a text messaging system that could contact students on campus. I have heard of this type of system before and think it is a great idea. Text messaging is easy, fast, and nearly everyone has cell phones. I know companies are also starting to implement this communication median in case of an emergency. My dad who works for Avaya, had told me his company implemented a text messaging notification system in case of emergency as well since they all have corporate cellphones.
Permalink- http://bloombergmarketing.blogs.com/bloomberg_marketing/2007/04/our_hearts_go_o.html
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