I feel that the major purpose of our individual blogs is to familiarize ourselves with this new multimedia technology that is becoming integrated within the marketing function of many firms. Through this medium, individuals around the world now have the ability to interact with one another more freely. This is significant for corporations since it can be considered a cheap source of advertising and promotion. Companies can maintain their own blogs in order to make their activities more transparent, and can also gauge consumer perceptions more accurately and cost effectively by tuning into consumers feelings. By maintaining our own individual blogs, we will become more familiar with this communication medium that should be significant in our futures.
Course blog Link- Buad477 Section 11
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